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Polarity

Polarity

polarity
pə(ʊ)ˈlarɪti/
noun
1.the relative orientation of poles; the direction of a magnetic or electric field that either attracts or repels depending on its likeness.

When I started my first business, I did so with a little over $150 dollars. I bought a domain, I designed a self-administrative website and I began reading every beginner's guide to online marketing I could get my hands on. It wasn't easy. It was like running in place.

The first year we had a total of four students. Yes, you read correctly, four.

The problem was, I had chosen a niche product that was 100% reliant on international tourists, and Rosario, Argentina was not exactly a tourist destination. "Who was I trying to fool," I thought. "I can't have a school without a physical location and I can't afford to maintain a lease if there are no students!" Everything seemed to be standing in my way. I was like a compass pointing north; I only saw the obstacles standing in my way.

But every needle pointing north is simultaneously seeking the south. Polarity. I didn't have classrooms. Instead I made the city our classroom. I didn't have groups classes to offer. Instead I drew upon a tailored approach to one on one learning. Every time I encountered a hurdle, I thought of how it could be to my client's benefit. And it worked.

Today we receive approximately 100 students a year and still have room to grow.

All too often, we forget that we are the architects of our dreams. When you modify the way you see yourself, you in turn transform the way you are seen by others.

With that being said, what are the obstacles allegedly blocking your development? How might you remodel your business by changing the perspective of your polarity?

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