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Congratulations, you've got a website. That's prime real estate my friend! But having a pretty site doesn't automatically mean cash-oh-la in your pocket. If your words aren't fiery focused, then the perusing Susies are going to take their window shopping elsewhere. If you want to convert browsers into buyers, your message needs to jump off the page and into the psyche of your reader in 4 seconds flat.
Smoldering Sales Copy
Your site is up, your opt-ins are sizzling hot, and you're ready to launch that course or product that's been melting a hole in your back pocket for the last year. If it's going to catch on like wildfire, you've got to stir 'dem' coals, and you've got to do so with all the right triggers and switches of persuasion. Short or long form sales letters, landing pages, or social media adds.
Embering Email Copy
There are approximately 205 billion emails sent everyday.That is an unfathomable amount of wordsmithing! Talk about inbox overload! And still, emails are shown to produce 6 times more sales. And do you know why? Because it's personal. Email allows you to connect with your audience, present offers based on segments in your audience, and close in on the sale faster than inviting your grandma to dinner.
Who's the girl behind the words?
Well, truth be told, if we were sitting at my favorite wine bar in San Francisco, I'd decant my story faster than you could pour the Malbec. We would share, and laugh, and lean into each other, drinking in the warm, (and slightly fuzzy), feeling, while we devised a MacGyver-like plan to make this world a better place by pairing my words with your genius.
But let's be honest with each other, (because that is how lasting relationships begin) you didn't come here for my story.